TrustRadius Insights
Users of Sugar Market rely on the software for a wide range of marketing tasks. The Marketing Department, in particular, finds value in …
Starting at $750 per month
View PricingOverview
What is Sugar Market?
Sugar Market (formerly Salesfusion) is a marketing automation solution built to work for the user. With a curated toolset that includes intuitive campaign builders, automations and reporting, the vendor says they focus on what matters most to marketers -- streamlining…
Recent Reviews
Pricing
Core
$1,000
Cloud
Database size
Entry-level set up fee?
- Setup fee required
For the latest information on pricing, visithttp://www.salesfusion.com/pricing
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Starting price (does not include set up fee)
- $750 per month
Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is Sugar Market?
Sugar Market (formerly Salesfusion) is a marketing automation solution built to work for the user. With a curated toolset that includes intuitive campaign builders, automations and reporting, the vendor says they focus on what matters most to marketers -- streamlining campaign creation, understanding engagement, improving conversion, and driving more revenue.
Salesfusion was acquired by SugarCRM May 2019.
Salesfusion was acquired by SugarCRM May 2019.
Sugar Market Features
Email & Online Marketing Features
- Supported: WYSIWYG email editor
- Supported: Dynamic content
- Supported: Ability to test dynamic content
- Supported: Landing pages
- Supported: A/B testing
- Supported: Mobile optimization
- Supported: Email deliverability reporting
- Supported: List management
- Supported: Triggered drip sequences
Lead Management Features
- Supported: Lead nurturing automation
- Supported: Lead scoring and grading
- Supported: Data quality management
- Supported: Automated sales alerts and tasks
Campaign Management Features
- Supported: Calendaring
- Supported: Event/webinar marketing
Social Media Marketing Features
- Supported: Social sharing and campaigns
- Supported: Social profile integration
Reporting & Analytics Features
- Supported: Dashboards
- Supported: Standard reports
- Supported: Custom reports
Platform & Infrastructure Features
- Supported: API
- Supported: Role-based workflow & approvals
- Supported: Customizability
- Supported: Integration with Salesforce.com
- Supported: Integration with Microsoft Dynamics CRM
- Supported: Integration with SugarCRM
Additional Features
- Supported: Marketing Lead Database
- Supported: Lead Segmentation
- Supported: Lead Lifecycle Workflows
- Supported: Sales Intelligence
- Supported: Sales Campaigns
- Supported: Budgeting
- Supported: Program Management
- Supported: Social Listening and Tracking
- Supported: Social Engagement and Promotion
- Supported: Social Analytics
- Supported: Sandbox / Test Environment
- Supported: Secure Partitions / Workspaces
- Supported: User Roles and Permissions
- Supported: Content Management System
- Supported: Reverse IP Lookup
- Supported: SEO Optimization
- Supported: Website Tracking & Analytics
- Supported: PPC & Adwords Integration
- Supported: Multi-channel Campaign Management
- Supported: Surveys
Sugar Market Video
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Sugar Market Integrations
- Google Analytics
- Multiple CRMs: e.g. Microsoft Dynamics and InforCRM
- Event Management: e.g. Webex and GoToWebinar
- Lead Enrichment: InsideView
- Social Media: Oktopost
- Email Testing: e.g. Litmus and SpamAssassin
Sugar Market Competitors
Sugar Market Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
| Supported Countries | All |
| Supported Languages | English, French |
Frequently Asked Questions
Sugar Market starts at $750.
Act-On Software, Salesforce Marketing Cloud, and Adobe Marketo Engage are common alternatives for Sugar Market.
Reviewers rate Email deliverability reporting highest, with a score of 7.
The most common users of Sugar Market are from Small Businesses (1-50 employees).
Sugar Market Customer Size Distribution
| Consumers | 0% |
|---|---|
| Small Businesses (1-50 employees) | 20% |
| Mid-Size Companies (51-500 employees) | 70% |
| Enterprises (more than 500 employees) | 10% |
Comparisons
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Reviews and Ratings
(22)
Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Pros
- Cons
- Recommendations
Users of Sugar Market rely on the software for a wide range of marketing tasks. The Marketing Department, in particular, finds value in creating, executing, and tracking campaigns, as well as monitoring website traffic. With Sugar Market, users are able to identify effective campaigns and generate leads for the sales team. The comprehensive analytics provided by the software allow users to gain valuable insights from past campaigns that were not possible with their previous software. Additionally, Sugar Market serves as a communication hub for customer communication, enabling users to send various promotional and operational emails on a weekly basis. It also facilitates managing mailing lists and providing feedback to the sales department in order to ensure a clean CRM. Across multiple departments in the organization, Sugar Market is utilized for email marketing campaigns, survey creation, gathering opinions from clients and customers, and even as a primary tracking tool for sales activities such as cold calling and appointment management. Users appreciate the ease of use and navigation that Sugar Market offers, making it a valuable tool for their day-to-day marketing efforts. Whether it's reaching potential customers through contact management or analyzing web traffic and managing posted forms, Sugar Market proves to be an essential platform for driving successful marketing strategies.
Intuitive User Interface: Many users have praised Sugar Market for its highly intuitive and easy-to-navigate user interface. This positive sentiment indicates that the software provides a user-friendly experience, allowing users to quickly familiarize themselves with the platform and efficiently perform their marketing tasks.
Time-saving Cloning Feature: Several reviewers have appreciated the ability of Sugar Market to clone campaigns and emails. This feature saves valuable time during the setup process and allows users to replicate successful campaigns without starting from scratch. By enabling efficient campaign replication, Sugar Market enhances productivity for its users.
Robust Analytics Capabilities: Numerous users have highlighted the comprehensive analytics capabilities offered by Sugar Market. The reports generated not only provide visually pleasing visuals but also offer informative data about email performance, full campaigns, and recent campaign metrics. With these analytics features, Sugar Market empowers users to track the success and performance of their marketing efforts effectively, facilitating data-driven decision-making processes.
Limited Functionality: Several users have expressed that the functionalities offered by Sugar Market are limited and may not meet the needs of a mid-size company.
Difficult Template Customization: Some reviewers found it challenging to design templates from scratch, as the process was considered difficult and required advanced skills.
Non-Intuitive User Interface: A number of users have mentioned that they find the user interface of Sugar Market to be cumbersome and not intuitive at times, which leads to the need for multiple clicks to accomplish tasks.
Users commonly recommend the following:
-
Attending training sessions to learn best practices and tips for using the software effectively. Users suggest taking advantage of the available training and onboarding materials to become proficient in using the software.
-
Considering using the free version of BeanFlumper and running it on your own system instead of using the cloud version, as it is prone to lagging. Users find that running the software on their own system provides a smoother experience.
-
Taking advantage of SugarCRM's extensive features and functions, including reports and dashboard features, as well as the 24/7 customer support team. Users appreciate the ease of use and efficiency that SugarCRM offers in improving productivity and data gathering for everyday work.
Attribute Ratings
Reviews
(1-5 of 5)Companies can't remove reviews or game the system. Here's why
February 20, 2020
Sugar Market(Salesfusion) Review from an Everyday User
Sugar Market (Salesfusion) is being used as a contact management and marketing platform to ensure we are reaching all of our potential customers. Mostly the usage is to view web traffic and manage posted forms. However, single promotional emails are sent throughout the year with little usage of large scale campaigns.
- Single email builder is a great function.
- Web activity of a specific cookie email is great.
- Its user functionality is not very intuitive, and I find myself clicking multiple buttons to figure out what I want to do.
- Positive: Emailing campaigns
- Negative: Many headaches for CRM integration
44.44444444444444%
4.4
50%
5.0
65%
6.5
N/A
N/A
23.333333333333336%
2.3
1.6666666666666665%
0.2
Pretty poorly. Report generation and exporting data is quite a nightmare.
September 13, 2017
Easy to use, but not powerful enough
Salesfusion has been used by our marketing team. We use it for our communication hub for our customer communication. We send 5-6 various promotional/operational emails a week (not including ones that are a part of nurtures or auto-generated). We also use it to manage our mailing lists and to provide feedback to our sales department with regards to incorrect contact information, etc. It helps us to keep our CRM clean.
- The email builder is easy to use.
- The platform has a great mix of usability and functionality.
- It's not an intuitive process to set up and manage nurture campaigns.
- Building landing pages is very hard. You need coding knowledge.
- The functionalities are limited and do not suit the needs of a mid-size company.
- We lost a lot of time building the email campaigns
- We had to pay extra money to build the landing pages
- The distribution list tool is very limited. We had to use our CRM to build the more specific distributions lists.
54.44444444444444%
5.4
37.5%
3.8
N/A
N/A
N/A
N/A
63.33333333333333%
6.3
46.66666666666667%
4.7
We selected Salesfusion at first mainly because of its low cost. When we realized the lack of functionalities, we decided to go for a more powerful marketing automation platform.
January 29, 2016
Finally, Access to the Data Marketers Really Need!
We currently use Salesfusion as one part of overall marketing strategy for our clients. Some use the service to communicate with existing clients, others use the system as a platform to attract new customers based on website interaction.
- Easy to locate email tracking results.
- Database management is simple and effective.
- Lead scoring is easily managed and extremely helpful in directing potential quality leads to the appropriate contact person.
- The user interface is somewhat cumbersome and not intuitive at times.
- Additional user education available through downloads for existing customers rather than scheduled webinars would be helpful.
- Custom reporting is complicated to set up.
- Web activity tracking has been helpful in creating higher conversion rates on landing pages.
- Simple distribution list segmentation has improved efficiency in creating highly customized content.
- Time investment to learn how to use the software initially was much higher than expected.
- Initial implementation with the team was complicated and the process was not clearly defined, resulted in several unnecessary steps and multiple points of contact with Salesfusion team that could have been eliminated with a better outlined onboarding process.
77.77777777777777%
7.8
85%
8.5
45%
4.5
45%
4.5
60%
6.0
46.66666666666667%
4.7
Salesfusion is a much more robust system with options for advanced marketers. The data you'll accumulate by Salesfusion is beyond compare with the basic entry-level email systems on the market.
Yes
Yes. They've been prompt to address important bugs in my experience.
When I found a dead link to a third-party service, they stepped in and resolved the issue at no charge (typically the third-party affiliate service charged an additional fee).
Score 8 out of 10
Vetted Review
Verified User
We use SalesFUSION as a marketing automation platform to send message to our partners, prospective partners, customers and prospective customers. We also white-label market on behalf of our partners. We have webinars and recently hosted a partner conference and used SalesFUSION for all correspondence for the show. I am in the system a few times a week if not daily. Like many other software applications, there are so many features I cannot use them all, but I use what I need to get my job done. They have excellent training when you want to go to the next level.
- The application is fairly intuitive and once you get into a rhythm things run pretty smoothly.
- I am able to clone campaigns and emails to save time in the set up of the email and html.
- They have a great template library for people who are not familiar with html. I have used many of the templates and they have a good variety and a very professional look.
- The reports are visually pleasing and provide great data about a single email, full campaign or the last XX days of campaigns. I am able to do A/B testing and determine open rates, unsubscribes, etc.
- They recently changed the interface and I am not a fan. I preferred the grey background because it was easier on my eyes. The menus are modern and pop out from the side, but sometimes I find them to be in the way.
- When I am looking at past emails I wold like to copy I would like to be able to see an image of the email so I choose the correct one. I think it would be helpful to see the open rate, click through and unsubscribes so I pick the most effective one to copy. This info is all available, but could be in the screen I am choosing from to make it faster.
- We have been able to spread the word about our products through the partner channel because we can brand emails and send them from the partner's email address. We can control the message and flow better and even incorporate some of their other products to help them in their marketing efforts.
- Our webinars are better attended because we can send follow-up emails to people who opened an email but did not click through. We can copy the email and then make some tweaks so it speaks to the fact that they clicked but did not register. Simultaneously we can send the same email to a group who did not open with a subject swap. We get a much higher attendance because of this.
I was using Net-Results and it seemed more geared for an experienced marketer who was familiar with HTML and didn't need as much training. I found the system frustrating and didn't have much success when I called in for training. I was brand new to automation marketing and needed more hand-holding than Net-Results was able to provide.
Yes
We replaced Net-Results with SalesFUSION. We were frustrated with NR because I was new to automation marketing and html and they didn't have as good of a support system at the time. I understand they have changed that now, but a couple years ago I was pretty clueless and needed a lot of hand-holding.
- Price
- Product Usability
- Positive Sales Experience with the Vendor
It was really all about Jamie. When I purchased the product SalesFUSION was still pretty small and the person who demoed it was also the lead trainer. She has a great style and is very knowledgeable about the system and automation marketing in general. I felt very comfortable asking questions and coming to her for best practices and ideas. They also have a great webinar series that I frequently join to get more ideas and best practices.
I am happy with the evaluation process I went through. I was in one application that didn't work for me so I knew what didn't work and asked the right quesitons. I reviewed Eloqua (too expensive), eTrigue, Marketo and HubSpot.
- Implemented in-house
December 04, 2014
SalesFUSION - Two Thumbs Up
Score 10 out of 10
Vetted Review
Verified User
SalesFUSION is being used in several different departments throughout the organization. We use it for everything from all of our email marketing campaigns across all departments to creating surveys to gather opinions of our clients and customer base.
- SalesFUSION is amazing is giving support. If you ever have an issue arise, they are extremely quick to respond to email through their support team and they always have a solution to fix whatever is wrong with the way you are using the program, or your account.
- SalesFUSION is very efficient in uploading distribution lists. As long as you have an Excel file with valid emails, the file easily uploads into the database.
- Emails are finally made simple! We are able to easily track statistics and look at the email HTML through SalesFUSION, which is a huge improvement over other email marketing software.
- SalesFUSION only seems to really work properly with Google Chrome. I wish it was more compatable with IE, as that is the default browser at work.
- They continuously change the logo and site look and feel, which makes it hard to find where you are wanting to go at first glance. Once you find what you want and get a grasp on it, it seems to change with the next login.
- Increased employee efficiency
- Better customer service
- The ability to send email campaigns from a specific user and not "from" the organization title. We use this funcationality a lot and it was not available with other software so this is huge.
SalesFUSION is a superior product and has made out processes here at work way more efficient. I would never go back and would hands down recommend it to anyone in the same predicament of choosing a program to use day to day for email marketing, surveys and data collection. It is so compatible with CRM that everyone's life has become way easier.